According to Erin Mayer, which region prefers linear time and expects business appointments to happen on time?

• A. Northern Europe
• B. North America
• C. Southern Europe
• D. Asia

Answer: (A)

Time orientation is the key idea here. In Erin Meyer’s framework, monochronic cultures treat time as a linear resource: schedules, deadlines, and punctuality matter, and meetings tend to start on the dot. Northern Europe fits this pattern driving business behavior, where appointments are expected to begin on time and move forward according to a set agenda. This emphasis on precise timing and respecting the calendar is why Northern Europe is the best choice for a region that prefers linear time and on-time meetings. Other regions may be more flexible with time or prioritize relationships over strict scheduling, so their approach doesn’t align as closely with this description.